About Us
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Who are we?
At Peace Luv Biz, we believe that business should be about more than just the bottom line – it’s about purpose, progress, and partnership. Our mission is to empower entrepreneurs and businesses with the tools, strategies, and support they need to achieve their financial goals while staying true to their values.
Founded with a passion for helping small and medium-sized businesses thrive, Peace Luv Biz blends innovative thinking with proven financial strategies. From tax planning to business development, we bring clarity to the complexities of running a successful organization.
What sets us apart?
- Values-Driven Approach: Integrity, collaboration, and innovation are at the heart of everything we do.
- Holistic Solutions: We’re not just accountants or advisors; we’re partners in your journey to success.
- Results That Matter: Whether it’s increasing profitability, optimizing tax strategies, or streamlining operations, we deliver tangible outcomes.
At Peace Luv Biz, our goal is simple: to help your business achieve peace of mind and love for the work you do.
Mary K Roche - CEO & Founder
Mary K Roche is the visionary behind Peace Luv Biz. With over 20 years of experience in finance, accounting, and business strategy, Mary has built her career on helping entrepreneurs unlock their full potential.
Strategic accountant who has worked across many companies ranging between private start-ups & mid-size corporations, offering consulting services across an array of sectors. She is an entrepreneurial minded leader of finance & operations with a record of transforming early revenue & growth companies into industry leaders through thoughtful application of new tech & capabilities & mergers and acquisitions, modeling & analysis & investor relations. She is highly adept to corporate transformation, integration, compliance & global growth strategy and well versed in GAAP & IFRS reporting.
She is qualified as an expert witness in forensic accounting in Federal, State, & County court systems. Also has a master’s degree in accounting & is completing her doctorate in education with a concentration in education technology. She has been a practitioner for nearly 30 years, as well as an educator in graduate & undergraduate accounting for 12 years.
Mary combines her deep expertise with a passion for innovation. Her approach is grounded in empathy, transparency, and a commitment to helping business owners succeed both financially and personally.
Mary’s leadership has been instrumental in shaping Peace Luv Biz into a trusted partner for businesses across diverse industries. She is a recognized thought leader in tax optimization, financial strategy, and operational efficiency, regularly contributing to industry conversations and mentoring the next generation of entrepreneurs.
When she’s not leading Peace Luv Biz, Mary dedicates her time to building her NPO, 7th Inning Stretch Foundation Inc d/b/a MaryxThang. This focuses on her passions, assisting children and families with terminally ill or special needs children in need of grief therapy, and providing support to families in developing countries facing similar challenges.
Steven Higgins - VP Business Development
Steven Higgins is the driving force behind Peace Luv Biz’s growth and strategic partnerships. With an impressive track record in business development and relationship management, Steven brings a wealth of experience to the team.
Steven has spent over a decade helping businesses forge meaningful connections and identify opportunities for growth. His expertise lies in building partnerships that drive measurable results, ensuring that clients of Peace Luv Biz receive not only exceptional services but also the strategic guidance they need to scale their businesses.
As VP of Business Development, Steven is dedicated to understanding the unique needs of every client and creating tailored solutions that align with their goals. His commitment to excellence and his collaborative spirit have earned him a reputation as a trusted advisor and industry leader.
In his free time, after enduring two severe leg injuries that led to his retirement from local sports, Steven has embraced a new perspective on the game as a passionate spectator. He now enjoys cheering from the sidelines, exploring new culinary experiences, and actively participating in community initiatives.